Big data is one thing… but it looks like AI is the new medium; Amazon last week introduced the Echo Look. The company did offer one hint that the new Echo will continue to evolve. “Alexa is built in the cloud and always getting smarter, and so will Echo Look,” the company video says.
Amazon is always looking at all ways to more deeply integrate the company into consumers’ lives. The design of the Echo Look “opens it up too many more use cases beyond just fashion and apparel sales,” he adds. An Amazon spokeswoman declined to comment on potential other uses for the device. Amazon clear has a head start, thanks in part to the early launch of its Echo speaker device, which is powered by artificial intelligence assistant Alexa.
Morgan Stanley estimates the company sold more than 11 million devices through late last year. The Echo Look would be a natural next step for the evolution of Amazon’s devices, experts said. In addition, the company has been using its massive cloud business, Amazon Web Services, to make available several algorithms to customers that may help its digital assistant learn faster. That includes Amazon Rekognition, which uses technology to detect objects, scenes, faces and identify inappropriate content in images.
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