YouTube is finally changing their ad policy and viewer
like me are rejoicing; however smaller channels are likely to lawyer up…
YouTube is instituting new rules for video creators,
this is said to protect advertisers from having their content winding up on
video channels they might consider unsafe. The new watermark is to have at
least 10K views. When a channel reaches this benchmark “YouTube will review the
creator’s activity to make sure it’s in line with its policies and safe for
advertisers”. In the past advertisers have had their materials stolen and put
on terrorist videos and racist biased channels.
It’s a change
in a policy from a few years ago; a policy that made it possible for anyone to
make money from ads. It is meant to block channels that steal others’ content
for revenue.
Unilever one of the largest ad producers announced it
would produce 30% fewer ads and reduce the agencies it works with by half.
Unilever says it produces more ads than consumers even see. Going forward Unilever
will focus more on quality (time) over quantity.
I am sure that many viewers, myself, included are
looking forward to getting to watch their favorite clips and how-to videos without
having to watch a 30 second Tide commercial.
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