Publishers must soon weigh the pros and cons of Google Chrome adding an ad blocking feature to customer accounts as written in the WSJ article this week. The feature would limit, if not eliminate, the ads that irritate consumers.
The pros are it would eventually eliminate the types of ads that annoy and alienate consumers. The cons are it would give more power to an entity that already controls most if not all internet non-social media advertising. This would cause advertisers to further compete against each other. So, I would argue it may also force a rebirth of creative advertising that is positive and thought provoking.
On the ladder point I would to touch on what I see as the laziness of current advertisers and point out a few of the Internet ads that went viral and some that haven’t caught fire yet, but that have gained my consideration and attention.
If advertisers should start focusing more on producing ads that are genuine instead of focused on page views and impressions it could be a rebirth of a new age of advertising. I will expand in my later posts on what advertisers and publisher think of this.
So far the only thing I find annoying is having to pause and refresh my browser 3 times during a show to keep the go around the ad blockers because the show won't proceed unless I am forced to watch the ad.
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